Discover My Way Intense, Giorgio Armani's new feminine fragrance.
My Way intense is an invitation to a journey of self-discovery, meaningful encounters and amplified experiences. An amplified florality on an addictive woody trail, made of consciously sourced ingredients. The scent opens with bright notes of orange blossom from Egypt. A new intense heart of tuberose from India unveils a creamy and velvety facet of the floral signature. At the base of the fragrance, the sandalwood from New Caledonia takes an addictive creamy turn, as it meets a voluptuous Vanilla from Madagascar.
A FRAGRANCE FOR THE FUTURE
A refillable bottle, designed to last. My Way offers an innovative refill system, that allows any of the spray bottles – 30, 50 or 90ml – to be unscrewed and refilled seamlessly at home, reducing the carbon emissions by -60%* and the use of plastic by -64%*.
A commitment to reduce environmental footprint. Giorgio Armani is committed to forest preservation programs in Madagascar, Zimbabwe, Peru & Brazil. More than 14,000 hectares of primary forest were preserved since My Way Launch to reduce its environmental footprint and preserve biodiversity.
BOTTLE: The blue and gold jewel-like cap of My Way Intense bottle symbolizes a powerful talisman that captures all the experiences. Both the intensity and significance of these moments captured in the cap have infused the My Way Intense bottle, as its glass is now bathed in translucent blue reflections. The deep blue of the cap, metaphor of the Earth, is accented with a golden ring that lends a luxurious, gilded touch. The bold glass bottle displays MY WAY INTENSE’s new, striking pink juice.
*Using a 50 ml + 150 ml refill instead of 4 x 50ml.
- ORANGE BLOSSOM FROM EGYPT: The bright sparkling start of the fragrance. The orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is now obtained using a modernized version of the artisanal enfleurage extraction process, by infusing the Egyptian orange flowers in bitter orange essence to unveil a more intense and enduring florality.
- TUBEROSE FROM INDIA: The new bright sensual and opulent heart of My Way Intense is now beating faster. A new intense tuberose heart absolute composed of creamy, velvety facets, enhances and amplifies the modern & solar signature tuberose absolute. These two tuberose hearts absolutes are composed of flowers sourced from India, hand-picked in the Indian region of Mysore.
- SANDALWOOD FROM NEW CALEDONIA & VANILLA FROM MADAGASCAR: An addictive and sensual woody base trail revealed through the blend of a creamy natural sandalwood with an intense enveloping Vanilla Bourbon Infusion.